THE GALLON ENVIRONMENT LETTER
Canadian 
Institute for Business and the Environment 
Fisherville, 
Ontario
Tel. 416 
410-0432, Fax: 416 362-5231
Vol. 12 No. 12 December 10, 2007
SEASON's GREETINGS TO ALL OUR 
READERS
Honoured Reader Edition
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ABOUT THIS 
ISSUE
 
Information technology is often seen as a term 
describing computers, the internet, search engines, geographic positioning 
systems, and much more. However, IT may also be a set of technologies that can 
make one of the greatest contributions to the greening of society. In this issue 
we explore IT and the green revolution. Although our focus is on how IT can help 
green, we also recognize that IT has an environmental footprint of its own and 
that the footprint can include toxic substances as well as energy use. Germany's 
Blue Angel has developed an ecolabel program for some green IT 
equipment.
As we go to press the climate change gab fest 
in Bali continues. While intergovernmental conferences can play an important 
role, this one seems doomed to achieve very little, in part because of the 
intransigence of Canada and the United States. Our editorial suggests that the 
solutions to climate change may be something for which we should not be waiting 
for solutions from governments.
We have four letters to the Editor, including 
one from a Natural Resources Canada expert who tells us that some 
information we obtained from Environment Canada's website gives a 
perception of greater abundance of freshwater in the Great Lakes 
than it should. That is not a surprise - they are a big organization - but 
what is surprising that most of us probably thought that the original 
information was correct. How much of the world's water would you say the Great 
Lakes contain? Read on for the right answer.
Our bookshelf highlights a big book by a 
number of Canadian authors designed to save us from ourselves, as long as 
we do not drop it on our toes - it is 482 pages - and our 30 Second Summary 
congratulates Amory Lovins for a recently received award. UNEPs 2007 Global 
Environment Outlook is pretty depressing and may set you straight on some things 
you thought you knew - for example, the 2007 hole in the ozone layer over the 
Antarctic is the largest ever. Despite the gloom and doom, UNEP sees progress in 
some areas and an increasing effectiveness in the role of business.
The relevant Commissioners have been 
censuring both the federal and Ontario governments - the two Commissioner's 
reports make interesting reading and we deliver a summary of some of the 
elements of each. Recently an important consulting firm in the field of green 
product marketing published a serious attack on virtually all green products in 
Canada. GL looked behind the scenes and found a study lacking scientific 
credibility and doing something that the company itself describes as a 'sin'. 
 
Finally, and partly in memory at this time of 
year of Gary Gallon and partly because it is something of a sad but funny story, 
we bring you the story of a little young person's book that conveys a number of 
important messages, or at least it will do so if a St. John's bookseller does 
not get his way. How unseasonal to ban a children's book just because it gives 
to the lives of baby seals. 
If Canada's environmental reputation survives 
Bali there is another long-term issue that seems likely to further add to our 
country's international reputation as an environmental pariah. Next issue we 
will explore current developments in the field of asbestos. 
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LET'S NOT WAIT 
FOR BALI TO ACHIEVE RESULTS
The current Bali conference of the United 
Nations' Framework Convention on Climate Change is attracting more media 
attention than many recent climate change conferences. This is likely because of 
the attempts by both Canada and the US governments to position themselves as 
something other than marginally reformed climate change denyers. Despite 
pressure from Europe and from environmentalists around the world, the reality is 
that the Bali conference is likely to achieve almost nothing and will be of very 
little significance to anything environmental or anyone except the most 
enthusiastic political junkies. 
 
Gallon Environment Letter suggests we should 
be asking whether there is even hope for this big international agreement to 
play a significant role in solving the climate change problem. Member countries 
of the UNFCCC faced a major problem when trying to develop the enforcement 
section of the Kyoto Protocol. Canada's Conservative government showed how 
ineffective international agreements can be when it chose to ignore this 
international agreement even though Canada is fully and legally committed to 
comply. Unless Ecojustice is successful in its efforts to persuade the courts 
that the Harper government should be treated as a confirmed law breaker there 
seems little likelihood that Canada will suffer any consequences from its 
declared intention to become an international climate change 
outlaw.
Reference is often made to the Montreal 
Protocol on Ozone Depleting Substances to show that international environmental 
agreements can work. However, efforts to deal with ODSs were well under way even 
before the MP came into force, it was implemented more by industry than by 
governments, there was almost no impact on ordinary people, and economic impacts 
were small and almost all positive. Most other multilateral environmental 
agreements have been far less successful.
While international intergovernmental 
agreements can be successful, it is debatable whether the governments of the 
world will come up with any meaningful agreement for dealing with what is 
increasingly turning into an environmental emergency. GL suggests that the 
pro-Kyoto crowd, of which we consider ourselves a member, start seeking out 
alternative strategies for reducing greenhouse gas emissions. North America 
needs a scheme for certifying low GHG products so consumers can make an informed 
choice. European countries might either ban the sale of, or add a carbon offset 
tax to, products from companies that have not committed to GHG emission 
reductions. The World Trade Organization could outlaw subsidies to fossil energy 
in world wide trade.
The big challenge is implementing 
existing solutions and developing the needed solutions not on the horizon. 
Canada might achieve its 20% by 2020 target, in part because the baseline has 
been advanced to 2006, though even that seems unlikely, but a 50% by 2050 will 
be tough without a major lifestyle change and the 80% that is required to give 
the developing world some room for economic development is nothing more than an 
improbable dream for governments without serious commitment to action. 
GL suggests that the resources that everyone, 
governments, ngos and industry, is putting into gab fests like Bali should 
instead be put into a non-governmental program to develop a climate roadmap for 
the world. Going further, if the funds that are presently committed to the War 
on Terror and the war in Iraq were devoted to a War on Climate Change we would 
be likely to make some more effective progress. The War on Terror and the war in 
Iraq have immense support from the arms industry and indeed from other industry 
which benefits.
The IPCC has made it very clear that climate 
change is far more threatening to human populations and well-being than whoever 
it is we are fighting in the War on Terror. GL suggests that climate change will 
be addressed only when action has widespread support from industry. By 
redirecting our focus of attention beyond conferences like Bali and towards 
winning support from major businesses, we might come closer to getting 
commensurate resources committed.
Colin Isaacs
Editor                                                                                      
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SEASONAL 
READER SURVEY RESULTS
The chance to win a seasonal gift of chocolate 
certainly encouraged readers to respond to the survey in our last issue. Winners 
were selected with the help of random.org, a site operated by Mads Haahr, a lecturer at Trinity 
College, Dublin, who claims to generate random numbers with the help of 
atmospheric noise. Debbie Fennell, Ernest Dyck, and Francois Bregha were our 
chocolate winners and packages are on their way with the assistance of Canada 
Post. 
The survey indicated that most readers are 
happy with Gallon Environment Letter the way things are. Some 46% think the 
length is just about right and a further 44% reported that it is somewhat long. 
We are aware of this perception and will try to address it in our 2008 
improvement program. 69% reported that they like the current frequency (monthly) 
with 20% preferring a return to the previous bimonthly frequency. When we 
combined the two issues of length and frequency, given that there is always much 
in the fields of environment and sustainable development to write about, 42% 
like the current combination of length and frequency while 40% would like to see 
a shorter GL coming out more frequently. Now your publisher will have to make 
the decision!
We asked readers about the topics that 
interest them most and the responses were divided almost equally over all of the 
topics we provided. In terms of email spam problems we asked for preferences 
among a bunch of distribution formats but again the largest group, 38%, 
supported the present format. 29% would prefer to read GL on a web site, either 
with an email containing links to individual stories (14%) or simply an email 
advising you that it has arrived (15%). 23% would prefer an Adobe Acrobat PDF 
format. We are going to work out how to accommodate all of these desires and 
will begin to implement your wishes early in the New Year. 
Over 83% of readers responding to the survey 
indicated they were not interested in a print edition at any price and not 
surprisingly, most of our Honoured Readers do not want to have to pay for GL. We 
knew we were pushing the limits of credibility when we asked the question - does 
anyone ever want to pay if it is available for free - but we were pleasantly 
surprised that 20% of Honoured Readers indicated that they would pay up to $30 
per year for the existing level of content. The reality is that Gallon 
Environment Letter is supported only by subscriptions and a small number of 
sponsored articles. We will have to review changes to the subscription system 
during 2008. Our readers include environmental professionals in government, 
industry, business, ngos, and many other sectors. Many have no particular 
connection to the environment but are interested in the eclectic mix of news and 
views about the environment and sustainable development. 
We are planning to do everything we can to 
keep you as a reader, whether you are an Honoured Reader or a paid subscriber, 
and we thank you for your participation in our reader survey. If you have 
further comments or ideas please fell free to submit them either in a note to 
the editor, editor@gallonletter.ca, or through our survey form at http://www.gallonletter.ca/GLreaders.htm. 
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INFORMATION 
TECHNOLOGY
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Information technology holds much promise as a 
tool for significantly reducing the environmental footprint of human activity. 
From conferences to culture, we can significantly reduce our footprint by 
reducing travel and material use. The idea of taking a two week vacation in a 
tropical resort without even leaving our home no longer sounds like a sci-fi 
dream. Though we are not yet quite able to live such a futuristic scene, some 
recent initiatives certainly point the way. 
At the same time, IT is not free of 
environmental impacts. However, manufacturers and ecolabelling programs are 
working together to make IT greener than the somewhat toxic technology (lead, 
PBDEs, etc.) that it has been in the past. We bring you news of green 
IT.
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VIRTUAL 
MEETINGS: ENVIRONMENTAL BENEFITS
Bell Canada is one of the companies promoting 
audio and video conferencing to reduce greenhouse gas emissions and travel costs 
as well as to save time. Bell also provides what it calls the Green Meeting 
Calculator to measure the savings in GHGs. Bell says that in 2006, "Bell's 
customers and employees held 2.53 million teleconferences in 2006, avoiding an 
estimated 1.7 million tonnes of greenhouse gas emissions. That's equivalent to 
the annual emissions of 344,000 mid-size cars." Another statistic given is 
Canadians travel on average 5 million kilometres yearly for business and spend 
the equivalent of 1.2 million working days on planes each year. In British 
Columbia, Bell is working with the provincial government to help BC meet its GHG 
gas reduction targets.
GL thinks Bell's Smart Meeting Guide does help 
  to determine whether meetings should be face-to-face or virtual, audio or video. 
  The option of virtual meetings can increase productivity and reduce environmental 
  impacts. However, for small-scale audio conferencing, GL has found that Bell 
  is relatively more expensive and somewhat less flexible than some of its competitors.
  
   
    
     
      
       
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TECHNOLOGY TO 
SAVE WILDLIFE
A Canadian Geographic video aired on the SCN 
television channel on November 27, 2007 explored how different technologies are 
helping to save wildlife. 
Thermal 
Imaging 
One environmentally useful technology was the 
thermal camera, which some bat conservation groups have received as obsolete 
equipment from fire departments which are upgrading. Bats are difficult to 
inventory because they collect in large numbers in relatively few areas, tend to 
swirl when they exit caves or shelters and are hard to see in the low light or 
darkness. Thermal imaging of bats allows for better counting. The cameras, which 
show body heat, have helped researchers reveal the remarkable ability of bats to 
adjust their body temperature. When they hibernate they are sometimes as cold as 
the stone cave walls; as they wake up their body fat heats up variably 
throughout their body until they reach their normally high temperature. For 
their size, bats live longer than any other group of mammals. Bats live more 
than 20 years, thought to be remarkable for such a small mammal. In 2006, a male 
bat was found with a band from the 1960s in Siberia, Russia so that bat was at 
least 41 years old. It was reported in the Journal of Gerontology; bat research 
may provide some answers to age-related diseases in humans. The videos from the 
camera can be stored on a computer hard drive and used to obtain an inventory 
and a record of bat behaviour which may help determine how humans may be 
affecting them, for example whether bats are harmed by wind 
turbines.
DNA 
The oldest information system began over 3 
billion years ago; DNA provides the variations on which natural selection is 
based and stores information for life. Some predict that computers may 
eventually change and replicate on a silicon chip or other material to be so 
close to a life form as makes no difference. In the meantime, DNA and the 
technology to record and analyse it are being used to save the swift fox. The 
swift fox in the wild was eradicated in its natural habitat of the Prairies in 
Canada, designated as extirpated by the Canadian Committee on the Status of 
Endangered Wildlife in 1978. Naturalist and artist Ernest Thompson Seton had 
described it as "the least cunning of our foxes," easily hunted, trapped and 
poisoned. The swift fox is called so because of its high running speed which can 
be as much as 60 km/hr. It is smaller than other foxes more like a house cat and 
uses underground dens all year around. It was reintroduced into its former range 
on the Prairies but remains endangered. Although most of the original released 
foxes have died, technology in the form of DNA testing and monitoring is showing 
some of the population is second generation completely raised in the wild and 
surviving. DNA can be collected from hair or from scat. Recovery of species such 
as the swift fox may also include radio collars which provide data on how the 
foxes use space combined with genetic analysis to see whether territory is 
shared or defended more or less vigourously if the neighbouring swift foxes are 
relatives; defending territory takes energy and carries risk such as injury or 
death.
RADARSAT
Canada's RADARSAT Satellite from 798 
kilometers above the Earth uses Synthetic Aperture Radar to take images through 
all weather, through cloud cover, smoke, haze and darkness. The Canadian Space 
Agency uplinks requests from clients for specified data to RADARSAT-1 and data 
is downlinked to receiving stations in Gatineau, Quebec, Prince Albert, 
Saskatchewan and Fairbanks, Alaska. RASARSAT-1 analyzes ice for identifying 
changes in the Arctic due to climate change and monitors marine oil pollution. 
Oily wastes produced when ships illegally dump ballast water can be tracked and 
reported to Transport Canada which sends DASH-8 aircraft to confirm the spill 
and collect evidence linking the spill to the ship. About 300,000 birds are 
oiled annually just in the Atlantic waters. The next generation RADARSAT-2 is to 
be launched in December. This technology will improve ice data and detection and 
identification of ships.
  
   
    
     
      
       
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SUSTAINABLE 
AFRICA: FROM LIBRARIES TO NETWORKS
In the early 1900s, Andrew Carnegie, the US 
industrialist who among other business dealings founded a company which 
eventually became US Steel, gave a lot of his money to establish libraries not 
only in the US but also in Canada. Many Canadians, in both cities and small 
towns, might have missed opportunities for self-betterment if not for those 
"Carnegie" libraries. The Carnegie Foundation of New York was created in 1911 by 
Carnegie with a mandate to promote "the advancement and diffusion of knowledge 
and understanding." One of his quotes is "Only in popular education can man 
erect the structure of an enduring civilization."
The Carnegie Corporation now only supports 
library buildings in Africa but in that continent it is also supporting 
initiatives to improve access to and use of information and communication 
technology as well as increasing internet access in libraries. 
The Sustainable Africa Internet Channel is a 
digital commons project supported by the AllAfrica Foundation with funding from 
the Rockefeller Foundation and the Carnegie Corporation of New York. The channel 
covers topics comprising environment, sustainable development, aid and 
assistance, debt, trade, water, climate, food and agriculture, urban issues, 
wildlife, ecotourism and women from 100 African content partners.
Uganda: Lake 
Victoria Reserve
Among the many stories posted is a positive 
step forward for Uganda. Uganda has designated a reserve, the first ever on Lake 
Victoria, to be called Commonwealth Lake Reserve in honour of the 2007 
Commonwealth Heads of Government Meeting which was held last month. The marine 
park, encompassing 100 square kilometres of the lake's total 34,800 sq. 
kilometres and including some islands, will be established this month and is 
intended to protect endangered and threatened fish such as the Nile perch. 
Economic benefits are seen to be tourism due to an increase of birds and animals 
such as hippos and otters and possibly a five-fold increase of fish in the 
reserve which would move elsewhere to repopulate commercial fisheries. There 
will be no commercial fishing in the reserve but some sport fishing will be 
permitted. Government officials say they consulted for three years before making 
the declaration. GL noted in our last issue (GL V12 N11) that Canada made an 
announcement of an intention to create the first-ever marine reserve on Lake 
Superior after ten years of discussion.
  
   
    
     
      
       
        
         
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DENSO: 
ADVANCED ELECTRONICS IN WORLDSKILLS COMPETITION
The Japanese company DENSO Corporation 
established a Technical Training Centre for developing employee skills in 
advanced electronics in 1954. Today this has evolved into the DENSO Engineering 
and Technical Skills Training Center Corporation which develops skilled 
technicians for manufacturing expertise for future generations. This year DENSO 
won four medals at the 39th WorldSkills Competition, an international forum held 
in Japan for recognizing skills in 47 key trade and technology categories. There 
were 813 young people competing and Denso won gold medals in Mould Making and 
Mobile Robotics and silver in Manufacturing Team Challenge and CNC Turning (the 
computer programming and work setup for numerically controlled (CNC) lathes for 
cylindrical metal or hard plastic cutting e.g. pulleys.) Also in the 7th 
Abylimpics, open to people with disabilities, held together for the first time 
with the WorldSkills Competition, DENSO won gold medals in Electronic Assembly 
and Testing and Electronic Circuit Connection Techniques. Denso employs 12,000 
people in 32 countries with global sales of about $30 billion (March 31, 2007). 
The 40th WorldSkills Competition will be held in Calgary, Alberta, 
Canada September 1-6, 2009.
Advanced 
Electronics for Environmental Benefit
Energy Efficiency: DENSO announced in October 
that it has developed an injector system for air conditioning installed in 
Toyoto's Land Cruiser sold throughout the world. It improves the energy 
efficiency of the refrigeration cycle. The system was installed in 2003 in 
refrigerated vans and in carbon dioxide refrigerant heat-pump water heaters used 
in homes. Power Control Units installed on two hybrid Lexus models boost output 
power; more power, however, means more heat so new cooling structures for the 
PCUs improve cooling performance.
Intelligent Transportation Systems ITS: 
Electronics, information and telecommunications technologies are used to improve 
safety and reduce congestions. Examples include sensing systems, pre-crash 
safety and driver assistance systems. For example, blinking detection is used to 
assess sleepiness and blast the driver with cold air. Radar detects obstacles 
and warns of potential collision or damage; if collision is inevitable, the seat 
belts are tightened automatically. At night, pedestrians and animals are 
highlighted in infrared on the windshield to warn the driver.
GL notes that these advanced systems often 
need to be associated with driver trainer. We used to tease the owner of a 
talking car which told its driver, "The door is ajar" by complaining, "No, it 
isn't, it's a door." But the joke is even less funny when renting a car which 
has warning lights and beeping to distraction with no hope of understanding what 
is going on: some rental car agencies have manuals but these are starting to be 
an inch thick and hardly amenable to reading before driving away from the car 
rental depot .
Power train: DENSO develops control systems 
for gasoline and diesel engines as well as hybrid vehicles. Systems for diesel 
rail engines improves fuel efficiency, higher power, cleaner emissions and less 
noise.
Greener Car Components: DENSO makes the 
Electronic Control Unit for the battery for the Toyoto Prius, which "achieves 
double the fuel efficiency and half the CO2 emissions of a conventional car." 
The battery ECU calculates the state of charge of the main battery, maintains 
the fan which cools the battery, monitors the battery for abnormality to avoid 
over- or under-charging and monitors the ground fault. This information is 
transmitted to the hybrid system controller and computer. The hybrid also uses 
technologies to monitor conditions to improve efficiency during a stop, for 
example shutting off the gasoline engine.
Robotics: Automation for industrial 
application links robots with computer networks, quality control and technology 
information systems. One of the issues to ensure that robots and people can work 
safely together during manufacturing processes.
Expansion in 
Canada
In June DENSO announced that DENSO 
Manufacturing Canada located in Guelph Ontario would almost double its size 
through an investment of US $63.7 million with production to begin in January 
2009. Radiators, condensers and electric fans for radiators will be made and 
integrated into engine cooling modules as well as the current air conditioning 
units. 
  
   
    
     
      
       
        
         
          
           
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DATA CENTRES: 
BIG ENERGY GUZZLERS
Data centre facilities contain electronic 
equipment for data processing and storage as well as networking; almost every 
sector has data centres. Examples of growth are in:
  - financial sector: more online banking and 
  electronic trading. 
  
 - health care: more electronic medical 
  records. 
  
 - global commerce: more online buying and 
  selling for both goods and services. 
  
 - transportation: more logistics, satellite 
  navigation and electronic shipment ordering and tracking. 
  
 - internet: more government information and 
  transactions such as e-filing. 
  
 - scientific research: more high level and 
  complex data processing.
 
A US Environmental Protection Agency Energy 
Star report released to Congress in August identified the opportunities for 
energy efficiency improvements for government and commercial computer servers 
and data centres in the United States. The report estimates that data centres 
consumed 60 billion kilowatt-hours in 2006 or 1.5% of total US electricity 
consumption. This is double what it was five years ago and is expected to double 
again in another five years to more than 100 billion kWh, with a cost of $7.4 
billion. Existing technologies could reduce typical server energy use by 25%, 
with greater reduction through advanced technologies.
The report does not include custom servers by 
large internet companies such as Google as no data was found although the number 
was thought to be small compared to the total number of US servers in 2006. 
However, the rapid growth of Google and other companies may lead to significant 
increase in future energy use by US data centres.
  
  
   
    
     
      
       
        
         
          
           
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BEST PRACTICES 
FOR DATA CENTRES
Data centres can be 15 times and as much as 40 
times as energy intensive as typical office buildings. A guide to best practices 
posted by the US Lawrence Berkeley National Laboratory outlines best practice 
technologies including "improved air management, emphasizing control and 
isolation of hot and cold air streams; rightsizing central plants and 
ventilation systems to operate efficiently both at inception and as the data 
center load increases over time; optimized central chiller plants, designed and 
controlled to maximize overall cooling plant efficiency, central air-handling 
units, in lieu of distributed units; 'free cooling' from either air-side or 
water-side economizers; alternative humidity control, including elimination of 
control conflicts and the use of direct evaporative cooling; improved 
uninterruptible power supplies; high-efficiency computer power supplies; on-site 
generation combined with special chillers for cooling using the waste heat; 
direct liquid cooling of racks or computers; and lowering the standby losses of 
standby generation systems."
Because data centres operate all the time, 
they contribute to peak utility system demand. Benchmarking includes peak power 
savings as well as energy savings in general as well as maintaining and 
improving reliability as well as non-energy benefits.
  
   
    
     
      
       
        
         
          
           
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GREEN GRID: 
EARLY DAYS FOR ENERGY-EFFICIENT DATA CENTRES INITIATIVE
Green Grid, based in Beaverton, Oregon, is a 
consortium of information technology companies and professionals in the industry 
working to reduce energy use by data centres worldwide. Most of the detailed 
information is available only to members (annual dues $5,000) although some 
summary reports are public. GL couldn't find enough information to draw any 
inferences as to whether the 102 members are making any real progress. Green 
Grid was founded only in 2007. Links to member web sites provide more access to 
what the companies say they are doing in energy efficiency.
  
   
    
     
      
       
        
         
          
           
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IBM: BIG BLUE 
GOES BIG GREEN
In May, IBM, nicknamed Big Blue, unveiled 
Project Big Green, a $1 billion investment to promote energy efficiency in data 
centres using IBM products, expected to result in energy savings of 42% for an 
average data centre. The project is led by Rich Lechner, IBM's Vice President of 
IT Optimization. A view of the IBM's virtual data center is posted in Second 
Life, an online virtual world where participants create an avatar, a virtual 
replica of themselves but as Adrienne Arsenault, CBC broadcaster, said when she 
explored that world, slimmer and better looking.
Among the tools IBM is providing for Big Green 
are:
  - free disposal of the Data Center Server for 
  US customers upgrading to new IBM Energy Efficient Servers. Disposal is 
  compliant with environmental laws. 
  
 - Disk wiping according to overwrite standards 
  to protect data on Intel-based servers. 
  
 - A hotline to help customers get value from 
  disposal of their data centre equipment to help fund the upgrade. 
  
 - IBM Global Financing provides financing for 
  more energy efficient IBM systems.
 
IBM is collaborating with Pacific Gas and 
Electric Company. IBM will participate in PG&Es Energy Efficiency Incentive 
Program, one of the initiative to encourage customer to remove underused 
computing and data storage equipment thereby reducing energy use. In turn, 
PG&E will reduce energy use of its data facilities which cover 40,000 square 
feet in three locations in California by:
  - replacing 300 servers with 6, saving 80% 
  energy as well as floor space. 
  
 - boosting the capacity of the system. 
  
 - using IBM Rear Door Heat eXchanger water 
  cooling of the new servers to reduce heat in the data centre by up to 
  60%.
 
IBM's Mobile Measurement Technology MMT was 
used to survey the physical space of PG&E's facilities in 3-D images 
including identification of air leaks, hot spots and inefficiencies. The MMT can 
survey a 10,000 square foot facility in a few hours doing a job which would take 
a number of people weeks to do. The data was analysed in thermal and energy 
models to find solutions to correct the problems.
New IBM Data 
Center
In June, IBM announced it would expand its 
Boulder, Colorado data centre to make it the largest IBM data centre in the 
world adding 80,000 square feet. The expansion will serve as a model for the 
Project Big green with Cool Blue energy efficient power and cooling technologies 
and high density computing systems.
ISM has 8 million square feet of data centre 
space worldwide and announced in August it would consolidate 3,900 computer 
servers to 30 System z mainframes running the Linux operating system. Energy 
savings are expected to be close to 80% and over five years, considerable 
savings are expected in energy, software and system support costs while having 
the benefit of providing more flexibility. The 3,900 servers will be recycled 
through the IBM Global Asset Recovery Services. IBM projects that 50 cents is 
spent on energy for every dollar spent on hardware and this is likely to 
increase to 71 cents in four years.
  
   
    
     
      
       
        
         
          
           
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GOOGLE 
SEARCHES FOR GREEN
Google was a leader in forming the Climate 
Savers Computing Initiative in 2007 to support the design and use of energy 
saving computers and servers. The CSCI states, and we can believe, that the 
average computer wastes half of the energy delivered to it. A catalog of 
computing equipment, such as power supply monitoring, controllers, switchers, 
desktops, and laptops, can be searched by product category, manufacturer and 
Region (North America, Asia, etc). For many products the catalog lists energy 
labelling such as Energy Star qualification or EPEAT (Electronic Product 
Environmental Assessment) level, hazardous chemicals issues such as whether the 
equipment meets the EU RoHS (Restriction on Hazardous Substances ), cooler 
operation, and less noise. 
Google also announced on November 27, it would 
help to develop electricity from renewable sources rather than coal under an 
initiative called RE<C. Google committed to going carbon neutral in 2007 and 
has taken steps to invest in energy efficient technology for power and cooling 
in its data centres, generating electricity at its Mountain View location with a 
1.6 Megawatt solar panel made operational this year, and adoption of plug-in 
vehicles. More natural light and replacement of light bulbs with higher 
efficiency lighting are among the steps taken to reduce energy use. In the new 
announcement Google says that it is assembling a research and development group 
to build 1 gigawatt of renewable energy capacity that is cheaper than coal. 
  
   
    
     
      
       
        
         
          
           
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VIRTUAL AND 
REAL WORLDS
Not-quite-a face-off between UBC Professor 
John Robinson and environmental titan David Suzuki was held live in Heritage 
Hall in Vancouver hosted by CBC's Shelagh Rogers and aired on the radio program 
Sounds Like Canada on November 27. One of the topics discussed was the value of 
virtualization. John Robinson sees the potential for new information and 
communication technology to engage millions of people interactively to explore 
possible futures; the medium itself would attract people who would reject 
attendance at, say town hall meetings. Robinson views the progression to a 
sustainable future more as a political process where people have to deal with 
uncertainty and ambiguity and move forward to making what seems to be 
impossible, a reality. David Suzuki has entirely different views. He said that 
people need to experience the natural world, get out into it so that they will 
protect what they love. The planet is a sacred place. Even though he worked in 
television, he is concerned that news and his own show The Nature of Things 
misrepresents the real world. For example, the show might send a camera person 
to the Arctic who would sit there for hundreds of hours photographing whatever 
wildlife came along and then the film would be edited to a few minutes. People 
watching get the false idea that animals are there in considerable more density 
than they really are and may even find the cyberworld more attractive than the 
real world. A virtual world provides no context and no history, no depth and no 
profundity.
John Robinson is Professor, Sustainable 
Development Research Initiative (SDRI) in the Institute of Resources, 
Environment and Sustainability, and Department of Geography, University of 
British Columbia in Vancouver. GL's editor met him when he was a Professor at 
the Department of Environment and Resource Studies at the University of Waterloo 
in the early 1990s. He is lead author of Working Group II and III of the 
Intergovernmental Panel on Climate Change 2004-2007 among many other things. As 
the IPCC won the Nobel Prize, he is one of the scientists who can claim a share 
of that award.
  
   
    
     
      
       
        
         
          
           
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FEDEX: 
LOGISTICS
Fred Smith, Chair and CEO of FedEx was 
interviewed on Fox TV on December 2 suggesting that government could take some 
lessons from Fedex which uses technology to manage costs effectively. His view 
is that governments are too risk averse, too conservative, too resistant to 
change so that there is too much time and effort spent on preventing mistakes 
rather than managing costs while delivering the goods. Fedex delivers 6 million 
packages a year and while it is facing profit challenges as the price of fuel 
rises and the economy in the US slows, it is developing a risk strategy rather 
than trying to avoid risk all together.
GL thought that Smith's idea of using 
information technology more effectively could have been applied to a council 
meeting at our closest big city, Hamilton Ontario. There were so many amendments 
to a proposal to reduce garbage collection to one container per household that 
some councillors and the mayor complained the next day they didn't know what 
they were voting for. Now that's scary. Think of what a computer tracking of 
current status of the wording could do!
The US Fedex annual report outlines some of 
the information technologies Fedex uses:
  - Expansion of networks. The company has 
  acquired service providers in China and India which are the world's fastest 
  growing market for business express services. 
  
 - The acquisition of FedEx Kinko's allows FedEx 
  to offer a retail and digital network. Through FedEx Print Online, customers 
  can get documents printed near the point of delivery reducing both time and 
  distance for delivery. Direct mail campaigns are initiated at the customer's 
  computer and completed at Kinko's. This network is producing highly profitable 
  traffic. 
  
 - Improvements have been made with new hubs, 
  direct routings and IT system improvements to reduce transit time. 
  
 - FedEx Innovation Lab reviews innovations such 
  as mobile technologies, biometrics, the potential for sensors which monitor 
  temperature, and other conditions critical for certain types of shipments. 
  
 
  
   
    
     
      
       
        
         
          
           
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GERMANY'S BLUE 
ANGEL ECOLABEL CERTIFIES ELECTRONIC ITEMS
The German ecolabel Blue Angel (Blauer Engel), 
the oldest ecolabel in the world, will be celebrating its 30th anniversary in 
2008. GL visited there a decade or so ago confirming a view that the marketplace 
is one of the levers to make environmental change. In Germany, the structure of 
the labelling process also reduces potential conflict of interest. The criteria 
development is done by the Environmental Jury Panel appointed by the Federal 
Environment Minister, the administration is done by the Federal Environment 
Agency but the quality assurance and product labelling is contracted to RAL 
Deutsches Institut für Gütesicherung und Kennzeichnung e.V. All the technical 
demand is set by the independent Jury. In one of the Angel's newsletter last 
year, Professor Helmut Horn managing director of the Institute of Materials 
Science and Welding at the University of Applied Sciences Hamburg found the 
label acceptable to environmental groups as it leads to environmental 
improvement. He represents Friends of the Earth (BUND). He feels that the 
criteria could be formulated in a stricter way but the final criteria are 
acceptable. One measure of the success of the ecolabel is the extent to which 
public institutions have switched to recycled paper. Energy savings and 
avoidance of pollutants are other achievements of the label.
Andreas Fusser, representing the German 
Society for Nature Conservation on the Jury, described what GL thinks is a key 
role for eco-labels, raising the bar for all products in the market even those 
which are not eco-certified, "The Blue Angel is the first and surely the most 
effective sign of eco-friendly products. It has laid the groundwork for many 
imitators that have since entered the market." Fusser said that the old 
controversies are no longer relevant as environmental groups "accept the Blue 
Angel as a sign identifying the relative environmental advantage of one product 
over others designated for the same purpose." In years past, when an ecolabel 
was proposed, say for a lawnmower, environmental groups demanded that the label 
only be acceptable for the most eco-friendly device, a scythe. A spokesperson 
for the German Consumer Association also suggests that the entire paint and 
solvent market in Germany has been changed for the better due to the Blue Angel 
label. About 3,600 products and services from about 580 label users in Germany 
and elsewhere are entitled to bear the Blue Angel. The Angel has a reciprocal 
agreement with the Chinese Ecolabel with the intention of working on toys and 
other products.
The future direction of the label may be 
towards innovations in service to increase dematerialisation in consumption and 
linking energy savings from manufacturing associated with secondary material use 
such as recycled paper. One of the biggest issue is that consumers do not find 
enough of environmentally improved/eco-labelled products when they go for their 
daily shopping: textiles, shoes, cosmetics, toys, and so on should all be 
represented on the market with ecolabels. Blue Angel labels on these products 
can push innovations in the marketplace. More promotion in discount stores such 
as do-it-yourself stores to raise awareness is planned. The label is sometimes 
perceived as old-fashioned so the promotion for the 30th anniversary is to 
connect it more to people living a modern life with a theme, "Be an angel and 
still of this world."
Blue Angel: 
Electronic Equipment and Services
Blue Angel has certified electronic equipment 
for some time but Horn thinks that the two year process is too long for "devices 
with short innovation cycles, such as in the field of communications 
technology." Cooperation with other labels such as the Nordic Swan and the 
Austrian Ecolabel could speed up the process and enhance the attractiveness of 
the Blue Angel.
In 2006, Blue Angel combined three different 
catalogues of criteria for printers, copiers and multifunctional devices into on 
designation RAL-UZ122 under the single "office devices for printing function'. 
The new criteria included new detailed performance requirements depending on the 
expected function and demands on emissions from colour-printing devices. 
Multifunctional equipment criteria are under review with amendments on 
requirements for energy, packaging and batteries. Five manufacturers use the 
label for 26 devices with 11 applications received from others.
The computer catalogue of criteria were 
revised to include portable computers but can also be awarded to separate system 
units, keyboards and displays. New standard were set for lower noise levels and 
lower power consumption for the energy-saving mode.
The criteria for mobile phones was developed 
in 2006 but the first mobile phone with an eco-label went on the market only in 
mid-2007. Three quarters of Germans even children have mobile phones more than 
have landline phones. The phones are used to take photos and send them to 
people, to access the Internet, to locate services, restaurants and 
entertainment. The ecolabel certifies a very low radiation level. Manufacturers 
refused to have their models eco-labelled even though about 30% met the strict 
requirements of the Blue Angel label. A Munich-based company Kandy Mobile AG is 
the first mobile telephone to be labelled beginning with sales September 
2007.
Hartig + Helling is the first company to 
receive the Blue Angel for wireless baby phone devices because it is low on 
radiation, high in energy savings, contains no problematic materials such as 
halogenated flame retardants.
The German Federal Environment Agency provides 
active guidance, for example, when the Jury was considering four electronic 
services. Online yellow pages and electronic invoice services reduce 
environmental burden of paper and transport of paper but the agency warned that 
the net savings might be less than expected depending on user behaviour. If the 
user prints out the invoice to save and file it, the environmental benefit would 
be small.
  
   
    
     
      
       
        
         
          
           
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LETTERS TO THE 
EDITOR
            Subject: 
Correction on Your Latest Issue GL V12 N11
Thank you for all the good work you do with GL 
and in particular for the recent issue on the Great Lakes Basin.
I would like to draw your attention to the 
fact that the Editor's note on basic data about the Great Lakes is somehow 
inaccurate. The Editor's note indicates that "The four upper lakes (Superior to 
Erie in the aforementioned list) contain almost one-fifth of the world's fresh 
water and all '"
It is estimated that the renewable freshwater 
in the World is nearly 12 Millions km3 of freshwater; this number does not 
include glaciers or water frozen in the North and South Poles. Out of the 12 M 
km3, 10.7 M (ca 90% of total) is groundwater; the rest is surface water. That 
is, all the rivers and ALL lakes of the world, account for less than 10% of 
total. On the other hand, the five Great Lakes together contain 22656 km3 of 
freshwater, but that is surface water. These numbers mean that the Great Lakes 
contain circa 2.7% of the World's freshwater as surface water only; or circa 
0.2% of the total freshwater in the world (if you include both surface and 
groundwater). Those numbers are far from the 20% written in the Editor's 
note.
The volume of groundwater (in aquifers) in the 
world is by far much larger than all the lakes and rivers of the World. Let's 
take just one aquifer, the Guarani aquifer in South America (shared by Brazil, 
Argentina, Paraguay and Uruguay: the freshwater contain in that single aquifer 
is 40000 km3, that is nearly two times as much as in all five Great Lakes, in 
one single aquifer!
The 20% you wrote on your note is not new, it 
is often written officially as a "fact" and that is regrettable. It conveys a 
feeling of "abundance" and it is simply wrong. I hope in a future issue you may 
be able to spotlight a bit more of these numbers for which scientific references 
abound.
Best regards 
Alfonso Rivera, Ph.D.
Chief Hydrogeologist and Program Manager/Chef 
Hydrogéologue et Gestionnaire de Programme
Geological Survey of Canada / Commission 
géologique du Canada
Natural Resources Canada / Ressources 
Naturelles Canada
Quebec (Quebec) G1K 9A9, Canada
[GL appreciates the fact that readers pay so 
much attention. We should have qualified the number as "surface" freshwater but 
the one fifth figure is from Environment Canada for example, "The Great 
Lakes - Erie, Huron, Michigan, Ontario and Superior hold 20 percent of the 
world's surface
            Subject: Great Lakes GL 
V12 N11 
Dear Colin
It warms my heart to see the Great Lakes 
discussed. Why has there been so little change after so much dedicated effort? 
Although without the effort, based on how bad Lake Erie actually got in the 60's 
how bad things could be without vigilance science and some action!.
Thank you for your continuing 
effort
****
            Subject: Editorial on 
CFLs GL V12 N11 
Dear Colin,
   I was most pleased to see 
the article stating that, regarding economies that could be made with lighting, 
leadership is necessary. However, the concept of substituting fluorescent bulbs 
or LEDs everywhere for incandescent lights is naive and skirts the problem. 
Having lived in a house equipped with several inductive dimmers for incandescent 
lighting, I find that the dimmer is a most effective economy device, providing a 
refuge from glare and enabling you to obtain the intensity you want, which 
cannot be easily done with fluorescents. Therefore a mix of incandescent lights 
on dimmers and fluorescents not on dimmers is a good combination. There are many 
misunderstandings about electrical lighting. In winter, when heating is 
required, it makes rather little difference whether 70 percent of your light 
bulb's energy emerges as heat and 30 as light or vice versa, whereas any heat 
put into your home or office in summer may find itself adding to the cooling 
bill. [In summer one can economize almost 100 percent in electrical lighting by 
getting up early and going to bed early, so as to make maximum use of daylight!] 
So where is the real wastage, since it need not be much in these petty 
details?
   In the cities I see three 
major wastages in lighting:
1) the street lights shine in all directions 
except vertically upward, but enough goes sideways and somewhat upwards that 
there is at least fifty percent saving to be made by changing reflector designs, 
and likely a much greater saving by changing the technology as well. A further 
saving can be achieved by switching the street lights off once the daylight has 
reached the intensity that is provided at night by the street lights. The 
question of just how much illumination is needed might also be 
revisited;
2) offices are still illuminated at night 
despite the electrical wastage and the knowledge that birds collide with 
illuminated office windows and are generally injured and die as a result. What 
makes this a major concern is that most bird species are declining, the total 
number of birds that die from flying into windows is huge, and there are two 
other major causes of bird deaths resulting from the huge human population and 
the way it does things. Therefore office illumination is related to biodiversity 
in a way most people are not yet aware of.
3) Lighting is regarded by most householders 
and by people staying at hotels, etc., as such a minor matter that they don't 
bother to switch lights off when they are not needed. I studied the habits of 
one individual recently and came to the conclusion that, if everyone were like 
him, it would require an 800 Megawatt power station in Ontario (and proportional 
amounts elsewhere) just to provide domestic lighting that such wastage requires. 
Some of this lighting was fluorescent, and some incandescent. Multiplying to the 
whole population of Canada, this potential source of wastage could amount to 
over two gigawatts.
In addition to all of the above, I find that 
lighting is poorly arranged in many places, for example to look pretty, or make 
things look pretty rather than to provide light exactly where you need 
it.
Best regards,
Derek Paul Toronto, Ontario
***
            Subject: Lighting GL V12 N11
Editor
Thank you for your comments on reducing 
Christmas lighting.
Talking lighting I am concerned that many news 
house feature what I will call decorational lighting; numerous lights installed 
under the eaves which serve no other purpose than to show off the house. What a 
wonderful environmental statement to see houses in up-scale neighbourhoods with 
8 or 10 lights burning all night long.
Bob McClelland
Cantley Quebec
****************************************************
THE 
BOOKSHELF
Do you have a favourite or inspirational 
environment book (fiction or non-fiction) or magazine or have you written a 
book, report or article you would like to draw attention to? It can be 
electronic or hard copy. Let us know what it is and in 50 words or less why it 
appeals to you from an environmental point of view and a few words on who you 
are. We'll select one for printing in each issue over time in the next year or 
so. Send email to editor@gallonletter.ca with subject line: Fav Env 
Book.
Readers might notice that quite a few if GL 
readers are writers on environmental topics. This Bookshelf item written and 
recommended by: Colin Soskolne Website: http://www.ualberta.ca/~soskolne 
Sustaining Life on Earth: Environmental and 
Human Health through Global Governance" by Colin Soskolne et al
A new 482-page book, just released, is 
entitled "Sustaining Life on Earth: Environmental and Human Health through 
Global Governance". It is now available from the publisher, Lexington Books, http://www.LexingtonBooks.com/ISBN/0739117297. The book is an interdisciplinary collaboration with a 
broad array of disciplines, from law, to health, ecology, biology, economics, 
social sciences, and ethics, all concerned with the sustainability of living 
systems. It is anchored in the Earth Charter with its set of values and 
principles to which, if we both individually and collectively subscribed, would 
lead us from a path with catastrophic consequences to one of sustainability. The 
book is designed to save us from ourselves. By clicking on, or pasting the above 
URL into your browser, you could order the book for $38.21 (soft 
cover). 
Editors of the book are: Colin L. Soskolne is 
professor of epidemiology at The University of Alberta. Laura Westra is 
professor emeritus of philosophy at University of Windsor. She also holds a 
doctorate of law from York University. Louis J. Kotzé is associate professor of 
environmental law at North-West University in South Africa. Brendan Mackey is 
professor of plant ecology at the Australian National University. William E. 
Rees is professor of population ecology at the University of British Columbia. 
Richard Westra is assistant professor of political science at Pukyong National 
University in South Korea.
****************************************************
30 SECOND 
SUMMARY
Congratulations to Amory Lovins, founder and 
now chairman of the Rocky Mountain Institute located in Old Snowmass, Colorada 
who received the Volvo Environment Award November 1 in Stockholm, Sweden. He has 
for years promoted energy efficiency. At the US Embassy in Stockholm honouring 
his award, he told the audience that there would be enough energy in the world 
for everybody to enjoy a comfortable life if we would stop wasting energy. 
Ambassador Wood presented Lovins with a package of high efficiency light 
bulbs which are similar to those the US Government will use at the Embassy and 
18 other buildings in Stockholm. Lovins also won the Japan-based Asahi 
Foundation Blue Planet Prize.
  
  
   
    
     
      
       
        
         
          
           
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GLOBAL 
ENVIRONMENT OUTLOOK NOT SO GOOD
The United Nations Global Environment Outlook 
shows many clouds on the horizon, rapid environmental change which includes 
climate change, water shortages, degraded land and loss of biodiversity. In 
themselves, these global environmental threats are serious enough but they also 
undermine progress towards dealing with poverty and jeopardize international 
peace and security due to conflict about natural resources.
In this the 20th anniversary of the report by 
the World Commission on Environment and Development, Our Common Future which 
promoted the concept of sustainable development, Achim Steiner, Executive 
Director of the UN Environment Programme introduces the report by calling for 
nations of the world to unite in a common cause not only to reduce greenhouse 
gas emissions but to re-engage with core objectives and principles of 
sustainable development. Climate change, he writes, "cannot be compartmentalized 
into one ministerial portfolio, a single-line entry in corporate business plans 
or a sole area of NGO activism. Climate change, while firmly an environmental 
issue is also an environmental threat that impacts on every facet of government 
and public life - from finance and planning to agriculture, health, employment 
and transport."
GEO-4 has ten chapters which provide an 
overview of social, environmental and economic trends and their effects on human 
well-being over the past 20 years. Chapter themes include
  - Atmosphere: climate change, air quality and 
  ozone layer depletion. Emissions of ozone-depleting substances have decreased 
  over the last two decades but the hole over the Antarctic is the largest ever. 
  Even with full compliance of the Montreal Protocol, the ozone layer over the 
  Antarctic is not expected to recover until between 2060 and 2075. 
  
 - Land: especially highlighted is the change in 
  forest cover and composition. Expansion of cropland and cities has also 
  covered land. Forest cover in temperate forests is no longer declining but 
  increased by 30,000 km2 between 1990 and 2005. Tropical deforestation is 
  continuing at the rate of 130,000 km2 during the same 15 years. On average, 
  yields per hectare of cropland have risen from 1.8 tonnes to 2.5 tonnes. Crop 
  intensification can improve the security of the farmer but also leads to high 
  water use, soil erosion, nutrient depletion, salinity, and runoff of farm 
  inputs to waterways. 
  
 - Water: Quantity and quality as well as 
  impacts on water-based ecosystems and fisheries. All freshwater is rainfall. 
  Only about 11 per cent of the global freshwater is held in streams and 
  groundwater where it can be accessed; all the rest is held in the soil. Yet 
  very little water management attention is given to water hitting the land 
  surface where water might run off the surface, carrying soil, infiltrate soil 
  to be used by plants or replenish groundwater and streams. 
  
 - Biodiversity: key to sustainable development. 
  In the earth's 5 billion years, 3.8 billion years involved evolution of 
  biodiversity. There have been five major extinctions in that time and the 
  world went on but the species and ecosystems existing now are what the human 
  societies have grown to depend upon. Rates of species extinction are 
  increasing in magnitude and are at rates of 100 times the baseline rate of the 
  fossil records. The sixth major extinction may happen almost entirely due to 
  human activities and may threaten the human species itself. For example, about 
  75% of the world's fish stocks are fully or over-exploited.
 
The report explores vulnerability of people 
especially in the developing world. Over the past 20 years, more than 1.5 
million people have died and 200 million people affected each year by natural 
disasters; 90% of these people have been in the developing world. The high use 
of the Earth's function by the rich affects the poor. In 2004, the total impact 
of the 1 billion people in the richest countries was 15 times greater than that 
of the 2.3 billion in the poorest. Concluding messages address how to develop 
new policy approaches and diversified toolboxes to help change direction in the 
face of catastrophic potential.
A biologist once suggested to GL that a mass 
extinction wouldn't mean the end of the earth, just a possible end to humanity 
and other species. He speculated that cockroaches would survive, a reasonable 
projection given the discovery of a fossil cockroach in 2001 in eastern Ohio 
dated at 300 million years old, millions of years before the dinosaurs existed. 
Another biologist Gary Piper, at Washington State University commenting on this 
discovery said, "There is no concern about any cockroach species being placed on 
an endangered species list anytime soon."
The Role of 
Business
In the Foreword, UN Secretary-General Ban 
Ki-moon reserves a paragraph to talk about importance of the role of business: 
"Increasingly, companies are embracing the Global Compact not because it makes 
for good public relations, or because they have paid a price for making 
mistakes. They are doing so because in our interdependent world, business 
leadership cannot be sustained without showing leadership on environmental, 
social and governance issues."
Among the issues specifically related to 
business are:
  - the illegal traffic in electronic and 
  hazardous waste and the growing threat to human health and the environment 
  these pose especially in Asia and the Pacific. Despite the Basel Convention on 
  the Control of Transboundary Movements of Hazardous Wastes and their Disposal, 
  these regions are weak on control of import of hazardous waste. About 90% of 
  the 20-50 million tonnes of e-waste generated in the world each year ends up 
  on Bangladesh, China, India, Myanmar and Pakistan. 
  
 - the labour intensiveness of dealing with 
  community-based solid waste management and composting projects has been 
  harnessed as a benefit, for example in Dhaka, hand sorting and processing for 
  possible reuse has reduced costs for transport, collection and for landfill 
  space while providing work for the poor and homeless. 
  
 - Eco-labelling is being developed in the 
  Philippines, Thailand, Singapore and Indonesia. The Green Label of the 
  Thailand Business Council for Sustainable Development begun in 1994 has 31 
  companies with 148 brands in 39 product categories. 
  
 - Responsible corporate citizenship is 
  practised by more businesses and industry which are making efforts to improve 
  their environmental and social performance especially related to climate 
  change. 
  
 - Business is seen to provide a leadership role 
  at the international level to connect environment, development and trade. 
  Examples are the World Business Council for Sustainable Development and 
  processes such as the Global Compact. 
  
 - Market instruments are playing a role in 
  climate change through carbon markets affecting development through Clean 
  Mechanisms (which fund greenhouse gas reductions in developing 
  countries). 
  
 - Investors and the financiers are beginning to 
  make connections between global environment change and the effect on 
  investment risk and portfolio performance. The Principles for Responsible 
  Investment PRI are an example of institutional investors and asset managers 
  who are signatories committing to integrating environment and social issues 
  into investment decisions. 
  
 - The Marrakech Process seeks to develop 
  sustainable consumption and production SCP through projects led by governments 
  with the support of experts in both developed and developing countries. 
  Activities include ecolabelling in Africa, national action plans on SCP, tools 
  to promote sustainable public procurement, sustainable buildings with high 
  energy efficiency, promotion of sustainable lifestyles, eco-design of 
  products, strategies for sustainable tourism, poverty reduction and 
  collaboration with development agencies/regional banks to support such 
  initiatives.
 
This 572-page report, full of fascinating 
information and detail, sure gives one pause to think that the cockroach 
scenario might become believable. For this reason, GL recommends this book as 
essential reading for every business student and business leader. It sets the 
stage for why it is critical that business play a key role in environmental 
protection, not just as a generous gesture but as an imperative.
  
   
    
     
      
       
        
         
          
           
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AUDIT: 
CANADA'S DEPARTMENTS SD STRATEGIES MOSTLY UNSATISFACTORY
In 1995, Parliament required that designated 
federal departments (currently 32 departments and agencies) prepare sustainable 
development strategies every three years and table them in Parliament. The 
intent was to ensure that environment and sustainable development are integrated 
into objectives and action plans, including benchmarks and measurable 
results.
This year the acting Commissioner of 
Environment and Sustainable Development, Ron Thompson, (the appointment of the 
new CESD is not expected until "next spring") prepared an annual audit report on 
the latest strategies, on implementation of the 2004-2006 strategies, and on 
followup of the previous audit recommendations.
The overall conclusion is that little progress 
has been made by departments in applying principles or in setting benchmarks. 
The term "unsatisfactory" describes the failure of the all except one department 
to present substantive SD plans, never mind acting on those plans.
The strategies were intended to address 
important environmental issues such as threats to biodiversity and climate 
change. All major departments, not just Environment Canada, were supposed to 
determine how to contribute to the solution of these problems. The idea was to 
ensure that every department is a sustainable development department. The 
failure of the federal government to develop a federal sustainable development 
strategy promised by mid-2006 means that the department strategies have no 
coherence or coordination. The goals keep changing; the lack of continuity makes 
it difficult to assess what long term outcomes the strategies are aiming for; 
assessing this hodgepodge s like assembling a complex jigsaw puzzle of 
disjointed strategies without a picture on the box. Although Environment Canada 
did provide guidance for the fourth round of strategies in mid-2006, there are 
no indicators, common measures, baselines or targets which departments could use 
to monitor or report on their progress. The key aim is to "catalyse, focus and 
maintain government-wide action". The 2007 federal goals (albeit without 
numbers) are sustaining natural resources, clean water, clean air, reduction of 
greenhouse gas emissions, greening government operations and sustainable 
communities.
Some satisfactory audit results for different 
time periods:
  - Natural Resources (with Environment Canada 
  and Canadian Food Inspection Agency) made progress on developing a national 
  strategy on forest invasive alien species but didn't finalize it due to 
  changing focus to both native and alien species. It plans to complete the 
  original strategy in 2008. 
  
 - Transport Canada developed the Sustainable 
  Transportation Lens, published in March 2007 as committed. The lens is a tool 
  to evaluate the department's transportation agenda. Only recently has the 
  department begun to develop materials and training. 
  
 - Western Economic Diversification Canada 
  assesses projects for sustainable development impact. The goal in 2003-4 was 
  to increase total funding for environmental technologies by 10% over three 
  years to $19.3 million or more. By March 2007, the department had invested 
  $24.2 million in projects developing and commercializing environmental 
  technologies and processes. 
  
 - Industry Canada's audit achieved a 
  satisfactory for its Computers of Schools program which began in 1993 in 
  collaboration with provinces, public, private and voluntary sectors to 
  collect, refurbish and distribute used computer equipment to schools. The 
  annual target of 60,000 computers donated was met and sometimes exceeded for 
  2003-2006 diverting 61 percent of surplus material from landfill in 2006.The 
  project also monitored and tracked delivery, participated in pilot projects on 
  sound e-waste disposal and in forums of reuse and environmentally sound 
  recycling and in skill development of about 1000 individuals a year to 
  refurbish and recycle computers.
 
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GREENWASH 
ACCUSATION UNSUPPORTED BY TRANSPARENT INFORMATION
Recently a normally reputable consulting 
company published, and obtained much media coverage for, a report claiming that 
of 1,018 products which they found making environmental claims on Canadian store 
shelves, only one met required standards for environmental labelling. The 
company refused to provide any supporting data, how the claims specifically 
infringed standards, and what process was followed in regard to assessment of 
claims. Data gaps and uncertainties were left undescribed. 
GL asked for science-based information beyond 
the populist piece of opinion that was published. Opinion can still be very 
useful but shouldn't be misrepresented as scientifically valid study. Neither GL 
nor some mainstream media to whom GL's editor spoke were provided with 
supporting information. The products came from relatively easily identified 
stores (six category-leading big box stores). The study claim (GL notes, 
unsubstantiated claim) is that "Of the 1,018 products examined, all but one made 
claims that are demonstrably false or that risk misleading intended 
audiences."
Canada has a Consumer Packaging and Labelling 
Act which makes it illegal to mislead the consumer with false information, 
whether that information is about environmental aspects or not. Guidelines on 
various issues such as textiles, jewelry, furniture, pet food, environmental and 
other claims and practices are also provided but the main act applies no matter 
what category the claim is in. Both the existence of the law and its enforcement 
at times keeps some order in the marketplace. We know there are always 
infringements sometimes deliberate, sometimes unintentional, some may be flaws 
in labelling itself but with real environmental improvement nevertheless. GL has 
even seen some poorly formulated claims associated with events held by the 
environment industry. The value of green products is the potential to change the 
market to prefer less environmentally harmful products. This is one tool; many 
others are needed such as reducing consumption and paying greater attention to 
stop products which cause harm to people and the environment.
GL would even have found believable some 
relatively high percentage of claims being less than they should be but only one 
out of more than 1,000 not being outright fraud, is a wholesale accusation of 
illegal activity on consumer labelling which is just not credible, even more so 
when an Ecologo is improperly used on the cover of the report. 
In a recent issue on carbon credits, GL 
mentioned the surprising use of a religious term "indulgences" applied by CBC's 
Rex Murphy and others to the concept of carbon offsets. Now we have the "sins of 
greenwashing", Sometimes eye-catching terms can be justified to communicate to 
the consumer but under the circumstances here it seems reasonable 
to make  more science-based information publically available. However, 
in that populist vein, GL wonders why we should take what this company says 
on faith when they are committing one of their failures to meet criteria, what 
they call, "The Sin of No Proof."
The company is not an ad watchdog, as some 
media described it, but a consulting company in the business of green marketing. 
One of its activities is holding the license for Environment Canada's Ecologo. 
In fact, by putting Canada's Ecologo on the cover of their report they implied 
that the attack on green labels in the marketplace was an Ecologo activity, 
something that is clearly not the intention of, and almost certainly will bring 
some level of discredit to, the Ecologo program. GL would like to see the 
license used only to achieve the aims of the EcoLogo not the business wants of 
its contractor.
  
   
    
     
      
       
        
         
          
           
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Disclaimer: GL's parent company, the CIAL 
Group, consults with and has consulted for a range of companies including food 
and alcohol, retail, restaurant, packaging, agriculture, office supply, 
transport, utilities, fuel, and others on development of environmentally 
improved products and services and their environmental claims.
****************************************************
CITIZEN 
APPLICATIONS TO THE ENVIRONMENTAL COMMISSIONER OF ONTARIO
Under the Ontario Environmental Bill of 
Rights, citizens can participate in government decisions by commenting on 
proposals which are posted on the Environmental Registry website, seeking leave 
to appeal a ministry decision or asking a ministry to review a law or 
investigate harm to the environment. Environmental Commissioner of Ontario, Gord 
Miller, released the latest environmental report called Reconciling Our 
Priorities December 4. GL has extracted from his remarks the issues he 
highlighted from applications received from the public.
EXTRACT FROM 
REMARKS ON THE RELEASE OF THE 2006/2007 ANNUAL REPORT
by Gord Miller, Environmental Commissioner of 
Ontario 
Flowing from the applications we receive from 
the public, I have again this year highlighted some of particular interest. There was a 
request to review the need to eliminate the 
exemption from Environmental Protection Act requirements for road salt 
applications. I have made a recommendation 
to develop a province wide road salt
management strategy because I think the time 
is right. Certainly the Ministry of Transportation has implemented some quite remarkable road 
salt management initiatives and technologies 
on the 20% of the roads they are responsible for. These need to be expanded across the remaining 80% of the road network, 
which is serviced by
municipalities.
The results of a long awaited review of the 
aggregate resources program were reported this year. The review confirmed that there are problems 
in the regulation of the industry, especially with rehabilitation of old pits and quarries, 
and laid down the bases for reforms to be 
implemented.
Strangely, the MOE denied an application which 
asked for a review of the standards governing the quality of sewage biosolids. It is odd that 
they would refuse to consider having a 
category of pathogen free sewage sludge like the USEPA does, in light of the 
difficulty finding suitable utilization 
sites for sewage biosolids.
 
And, an application regarding the Portlands 
Energy Centre was received. It highlighted the problems that occur when the MOE approves a new air 
pollution emitter in a highly urbanized area 
already burdened with the accumulating effects of neighbouring existing 
emitters.
****************************************************
ANTI-SEALING 
BOOK FROZEN OUT OF ST. JOHN'S
A craft and book store in St. John's, 
Newfoundland won't sell an anti-sealing children's book written and 
self-published by Morgan Pumphrey. Littleseal is the story of a baby harp seal 
who survives various dangers but is killed by a sealer. According to a CBC News 
report, the President of Downhome Inc, Grant Young, said, "We're pro-sealing and 
this is an anti-sealing book. Maybe some people could call it censorship, but we 
call it standing by our beliefs." Pumphrey hopes to sell the book on the 
mainland and use the profits to support the International Fund for Animal 
Welfare IFAW in developing eco-tourism.
The book which is about 56 pages is not a 
picture book although it has a few line drawings. It has large print and lots of 
space for ease of reading. GL doesn't know what the intended audience of over 9 
years old is reading these days but the book captures the life of a seal pup in 
the North Atlantic while also being a fairy tale (before fairy tales were 
sanitized so nobody ever got killed or harmed). Littleseal meets a wily walrus 
who is cooking up a big chowder pot and invites him and other sea life to 'Come 
and have a look' at the Mermaid Stew. Littleseal says no thanks but a crab and 
octopus are intrigued and the walrus tips them in. The walrus warns Littleseal, 
'Beware of man, young seal. He is the enemy of all sea creatures.' In the end, 
death comes quickly as two sealers strike down both Littleseal and his friend 
Sniffy, to die bleeding on the ice. One sealer complains of the low price of 
pelts ($50 per seal) and the other answers as his sharp knife cuts into a seal 
pelt, 'Yes, b'y. It's the damn global warming. You'd cook in a fur coat in this 
heat.'
GL thought to share this story with our 
readers in celebration of the tenth anniversary of the publishing of the Gallon 
Environment Letter. Gary Gallon began publishing the Gallon Environment Letter 
in 1997 and when he died in 2003, we took it over with the aim to retain the 
informed but edgy approach. When Gary was alive, we didn't always agree with 
each other but that didn't stop our friendly relationship and ongoing often 
passionate discussions. It is that tolerance of a certain amount of opposing 
views that we try to continue to foster while pushing towards the goal of 
environmental protection. The reason this story caught our attention is that in 
2001 Gary prepared a report on the economics of sealing in Newfoundland for IFAW 
who funded the work. The conclusions were that it was time for Newfoundland 
& Labrador and Atlantic Quebec to make the transition from seal hunting to 
information and high-tech industries, environment industries and 
tourism.
To order the book ISBN 0-921713-63-0: Morgan 
Pumphrey 61 Quidi Vidi Village St. John's, NL Canada A1A 1E9 Tel: 709 576-1136 
email: mopumphrey[]yahoo.com To send email remove [] and replace with 
@
CBC News. St. John's store bans local author's 
anti-sealing children's book - November 28, 2007.
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